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Business Startup Questions

Starting a successful business requires much more than a great idea. Can you define your innovation in the market? Most people start with a predefined idea in their head about what they want to sell....

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Ready to Switch Careers After 50?

Changing careers after 50 can be intimidating.  A new approach may be required. Kindle your reinvention with these high energy tips: Embrace  lifelong learning..  Seek the unexpected.  Cultivate a...

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Find Your Customer Evangelist

You launched your business and sales are starting to ignite.  It’s time to discover your customer evangelists.  These are your champions:  motivated users who are passionate about your product or...

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Invest in Your Career

If you have a job, you might not be thinking about your career. Having a good job today doesn’t guarantee you will have one tomorrow. You might  transition to a new role or jump into a new field or...

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Want to Convert More Leads to Sales?

Selling B2B or B2C is most effective when you focus on 7 steps for success.   Tip:  before you engage with your leads, remember it is not about you.   Effective lead conversion involves putting...

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Evaluate Your Competition

You are ready to launch your business in a growing  niche market. Out of the blue a friend sends you a link to a similar new product or service.  After your initial shock, head over and evaluate the...

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Simplify and Focus

Take the time to think about your goals for the new year.  Identifying and implementing something new requires focus.  When tackling a long list of nonessential, tedious tasks, focus is mission...

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5 Tips to Build Customer Loyalty

If you want to build loyalty (and sales) be prepared to put your customer first.  Customer loyalty is critical for a thriving business.  And it’s no secret the acquisition cost of a new customers is...

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Home Business or a Hobby: Is it Time to Take the Leap?

Maine is a place that seems to bring out creativity in people. It’s brimming with artisans, inventors and culinary creators who dabble in ventures at all levels. For many, it’s the genesis of a...

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How to Pitch Your Idea

When you have been developing a product for months or years, there comes a time when you have to focus on getting seed funding or other sources of investment. Pitching, just like networking in general,...

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